Marketing & Communications Specialist

The Marketing and Communications Specialist develops and executes marcom campaigns, manages media relations, and creates compelling content for web and a variety of platforms. They have a strong background in storytelling, content strategy, and campaign execution, with a keen ability to analyze and act on performance metrics.

Primary Responsibilities:

• Develop and implement comprehensive marcom strategies that lead to increase in brand awareness, sales, and traffic.
• Track campaign performance, analyze key metrics, and recommend adjustments for continuous improvement.
• Support marketing initiatives for Retail, Attractions and Events, ensuring alignment with overall brand strategy.
• Collaborate with internal teams and external partners to develop promotional plans that drive engagement and conversions.
• Maintain relationships with media to pitch stories and events.
• Serve as West Edmonton Mall’s (WEM) and Fantasyland Hotel’s media liaison by coordinating interviews, media releases and crafting key messages for both internal and external audiences.
• Write, edit, and proofread a variety of content, including website copy, blog posts, media materials, email campaigns, reports, and marketing collateral.
• Adapt messaging for different audiences, ensuring clarity, consistency, and alignment with brand voice.
• Develop persuasive and engaging storytelling strategies that highlight key initiatives and events.
• Optimize content for SEO and digital engagement, incorporating best practices for readability and accessibility.

Desired Qualifications:

• Completion of a diploma or degree in journalism, public relations marketing, business, or a related discipline to the role from a post-secondary institution.
• Minimum 3 years’ experience in an equivalent Marketing and Communications position in a related industry.
• Strong multi-tasking and organizational skills with the ability to work in an ever-evolving fast paced environment, complemented by strong interpersonal skills and a professional demeanor.
• Strong knowledge of social media platforms.
• Strong working knowledge of Microsoft Office program such as Word, Excel, and Outlook.
• Experience working with Umbraco or similar CMS platforms considered an asset.

Terms of Employment:

• This is a full-time position that generally works Monday through Friday but is required to have professional flexibility for specific on-site and accessible for special projects, events, or special situations.
• This is a salaried position that will depend on experience and qualifications.
• Must be able to pass a basic security clearance.